Introducing MINI Experience Modes: A World of Customization Awaits
The latest offerings from MINI bring with them an enhanced personal driving experience, aptly named “MINI Experience Modes”. These modes are specifically curated to strengthen the bond between drivers and their MINI, with each mode offering unique visual and auditory experiences.
The Heart of the Experience: The MINI Interaction Unit Central to these modes is the state-of-the-art circular OLED screen, the MINI Interaction Unit. This sophisticated interface seamlessly transitions in design and content, adapting to the chosen driving mode.
Exploring the Modes in Detail:
Core Mode: This is the default mode synonymous with the new MINI experience. It is characterized by a Laguna teal blue display. Alongside this, the optional projection and ambient lighting harmonize with the chosen color palette. As for the auditory experience, the sound is described as inviting and stimulating, representing the hallmark of the new electric MINI.
Go-Kart Mode: As a tribute to MINI's motorsport heritage, this mode offers a darker visual experience with anthracite and red themes. The display also transforms, boasting both digital and classic speedometer interfaces. Enhancements aren't just cosmetic; the throttle response is altered for a more immediate torque feel, providing a sportier drive.
Green Mode: Focused on efficiency, this mode naturally has a dominant green display and ambient lighting. Unique to this mode, MINI has introduced a game-like feature. An icon (resembling a stylized cheetah) changes color and character, indicating the car's efficiency level. The driving response is also tweaked to prioritize fuel efficiency.
Balance Mode: Seeking tranquility? Balance Mode is the answer. The auditory landscape here draws inspiration from nature - envision the serenity of flowing streams and the gentle rustling of leaves. It's a calming oasis amidst the urban hustle.
Timeless Mode: This mode is a nod to MINI's rich history, blending the classical with the contemporary. Visually, it is characterized by a serif typeface against a cream background. The auditory experience is a harmonious blend of sounds from the iconic 1959 Mini and the 2006 JCW GP, interwoven with the contemporary MINI "Core" driving sound.
Vivid Mode: Ideal for media enthusiasts, this mode is a dynamic display of colors. Both the interface and the interior lighting react to the album artwork of the music currently playing, thanks to its smart color selection technology.
Personal Mode: For those who cherish personalization, this mode allows you to upload personal pictures via the MINI App, setting them as the backdrop for the circular display. Furthermore, the interior lighting and dashboard projection adjust to complement the uploaded image.
Trail Mode: Exclusive to the MINI Countryman, this mode embraces the spirit of adventure. Visually, it includes features like a virtual compass and real-time vehicle inclination data, emphasizing off-road capabilities.
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HMI Gallery is a collection of case studies showcasing the features, functionality, fonts and iconography of digital interface design in high performance vehicles.
Curated by Ben Morris